The initial phase focuses on finalising designs, securing planning approvals, and establishing the full project team, including key professional service providers

Parallel to Phase 1, a multi-channel fundraising strategy will be finalized and implemented  targeting institutional donors, government partners, and the public. This includes the SAWC Ambassador Programme (100 Club), public-facing campaigns, and philanthropic partnerships. The goal is to secure the capital budget in tranches that allow construction and fit-out to proceed efficiently.

Once approvals and minimum capital are secured, construction of the centre will begin. The current Whale House Museum will need to be vacated  and demolished. During this phase, the team will also finalise the curation and fabrication of interpretive content, displays, digital media and learning environments.

While construction is underway, the  operational team will be required to finalise a detailed operations plan covering governance, staffing, programming, ticketing, partnerships, and sustainability. Staff recruitment and training will need to  begin in parallel, and a public opening campaign will be prepared. Key policies on education access, research partnerships, and community involvement will be finalised.

The South African Whale Centre aims to open its doors in 2028, welcoming local communities, school groups, international visitors, researchers, and ocean lovers from across the world to experience an inspiring, world-class centre dedicated to whales, marine conservation, and ocean literacy.